EverythingPre

PreCentral.net

Friday, June 5, 2009

First Palm Pre ad, plus exclusive details of ad campaign rollout

Palm’s been teasing it for a few days now, and they’ve finally posted their first ad for the Palm Pre, titled “Flow” and directed by feature film director Tarsem Singh (The Cell, The Fall).



The ad was put together by ad agency Modernista!, who has done work for Cadillac, BusinessWeek, Converse, Napster, and Product(RED) amongst others. Flow was shot in and around the Chinese cities of Beijing, Zhengzhou, Dengfeng, and Kunming. The guys in orange you see are over 1,000 martial arts dancers from the Shaolin Kung Fu School in Dengfeng. Used here to show how your life and the Palm Pre experience ‘flow’, these talented young dancers previously performed in the opening ceremony of the 2008 Summer Olympics in Beijing. The woman we see here - ‘Anima’ - will be a recurring character in Palm’s Pre ad campaign, which will focus on the phone’s ability to anticipate the user’s needs.

Check out Palm’s making-of video after the break, plus get the exclusive first details on Palm’s upcoming Pre ad campaign.




As you may recall, the ad campaign kicked into viral mode a week ago with Palm issuing an invitation via their Facebook and Twitter pages to watch the yesterday’s premiere of the ad, along with a series of behind-the-scenes and making-of videos about the ad. Flow will go live today on Palm.com, as well as on various social-networking and video-sharing websites.

Even though the Pre is going on sale on Saturday, June 6, Palm’s ad campaign won’t kick fully into gear for a full two weeks after that on June 21 with an expensive homepage take-overs of YouTube (the #3 website worldwide, serving up more than 100 million video views a day), AOL.com, and Wired.com. Palm will also produce exclusive content for YouTube and will advertise its content integration on websites like the New York Times and Pandora.

June 22nd will mark the Pre’s first foray into television advertisements, outside of the brief un-credited appearances in Sprint’s Now Network commercials. Palm will focus on “in-season” primetime broadcast and cable shows such as Southland on NBC, Numb3rs on CBS, USA Network’s Burn Notice, and Mad Men on AMC, among others. Palm is also planning on making extensive use of outdoor digital advertisements, including ad space in airports, coffee shops, and various high-traffic office buildings.

So there you have it, the Palm Pre ad campaign in a nutshell. Be sure to check back with PreCentral regularly for more on the Pre’s release, marketing, and other developments surrounding Palm.

[Originally Posted at precentral.net]

Join us for a LIVE video chat about the Pre: 3pm Eastern Today!

Come on back to this very post at 3pm Eastern today. I'll be doing a live video feed (with a surprise guest from the forums!) answering questions from forum members. Our Palm Pre Forums have been the best place to get your nitty gritty Palm Pre questions answered, so we felt it was time to try to give back to our members by helping give more information to them live!



We're expecting there will be too many questions flying in too fast for a regular-style chat window, so here's how it will work. Head on over to this thread in our Palm Pre forums to post your questions. I'll answer them and then hit refresh to get to the next ones -- more sanity for everybody. :) To make things easier, we've also put the video on this very light page so you can load it up in a separate window and have open next to the thread.

We'll see you at 3 -- well, actually, you'll see me, but you get the idea.

p.s. I'm also on the clock to answer all the questions in this massive "Help Us Review the Pre" thread -- will have those next week.

[Originally Posted at precentral.net]

Palm Pre hits eBay prior to official launch: just $900 and a fistful of shame



Look, if this were one of those elusive GSM Pres, we might be able to understand this. But seriously -- $899.99 for a Palm Pre that you won't get until launch day anyway? 'Course, there are those certain folks that are born everyday, but we couldn't caution you enough to steer clear here. After all, lines won't even be a problem come tomorrow, right guys? On another note, how did some chap from Encino end up with five of these gems? White panel van delivery or something?

[Originally Posted at engadget.com]

Palm Pre Will be available at 8:00 AM

At last the wait  is over and the most anticipated Palm Pre will be available in the stores at 8 AM.So guys are you already in the queue ;).

Palm’s Pre Already Wins the Wallet Wars

When it comes to choosing a smartphone, there’s one feature in particular that can trump all others: Cost.

According to BillShrink, a start-up which offers free analysis of consumers’ cellphone bills and recommends cheaper plans based on calling patterns, that’s where the Palm Pre could have a leg up on the competition.

The company calculated the monthly bills for the Palm Pre (Sprint), iPhone 3G (AT&T), the Android-powered G1 (T-Mobile) and the BlackBerry Storm (Verizon).

Of the four, the Palm Pre incurred the lowest monthly cost. Assuming the handsets were operating under two-year contracts with unlimited data and voice plans, the Palm Pre cost just $100 each month. The G1 trailed the Pre with a monthly usage bill of $135 per month, but the BlackBerry Storm and iPhone were the biggest drains on the bank account, with each plan costing $150 per month.

In addition, BillShrink has set up a dedicated Web page to allow the Pre-curious to compare Sprint’s plan to AT&T’s for the iPhone.

The site asks users to type in usage habits — such as number of text messages sent each month and voice minutes used each month — before spitting out an estimation of cost savings. My own calculation came out to a savings of $30 per month, or close to the equivalent of my electric bill.

It remains to be seen whether the Pre is worth the hassles of swapping handsets, carriers and losing my current high score on Flight Control (78!), but it certainly raises an interesting question: In a down economy, how much does monthly cost factor in the decision-making of smartphone owners?

[Originally posted at gadgetwise.blogs.nytimes.com]

Palm Pre review: To Pre or not to Pre?

Fortune senior writers Michael V. Copeland - a BlackBerry fan - and Jon Fortt - an iPhone devotee - share their reactions to Palm's new smart phone.

Here's how we are going to break this review down. I am Michael Copeland -- I'm a BlackBerry user. I have the Bold. It's a silly name, but I never reference it in public ("Where's my bold?" See -- silly). My colleague Jon Fortt is an iPhone user/lover. The reason I point this out, is that BlackBerry users and iPhone users are likely to have different reactions to Palm's shiny new Pre.

I think it's pretty slick, and spoke with more than a few BlackBerry users who would swap out their BBs for the Pre. The iPhone users, (ahem, lovers), they don't seem ready to break up with their phones yet over the newest lovely in the gadget world. (See more Pre reviews)

The view from the BlackBerry contingent? I want to say that the Pre and I only had a short time together, about a week, and for part of that time it was useless as I was camping alongside a fetid creek, surrounded by raccoons and didn't have a signal. So, there wasn't enough time to develop a real relationship with Pre, to find out all of its hidden strengths and annoyances, but enough time to form an opinion.

Interface. It's a great device. Setup is easy, and it integrates well with standard services like Facebook, chat and web-based email. A smart approach the Palm (PALM) team took is how the Pre circles around contacts rather than applications. A person is associated with their Facebook page, their email and phone number, and you can have a continuing conversation with them using whatever mode is most convenient at the moment. So you might use email when you are in a WiFi zone (the phone has WiFi and Bluetooth built in), switching to SMS or voice if you choose. You don't have to think about what form of communication to use,just the person you want to contact. The Pre has some battery issues, especially with AOL instant messenger running, but those are being addressed according to the Palm folks.

Operating system. What I liked most about the Pre was the much hyped WebOS, which lets you launch and shuffle so many applications like cards. It worked well, and while a little sluggish, didn't bog me down. WebOS is by far the coolest thing about the Pre, and the reason for taking a hard look at it. If you find your interaction with the BlackBerry too boring, or the iPhone just too commonplace these days, the Pre is a good alternative. It has all the touch screen gestures -- sweeping, tapping, etc. -- if you like that sort of thing. The screen itself is bright, and video looked spectacular, even though the screen is a bit smaller than Apple's (AAPL, Fortune 500) iPhone.

What it also has is a keyboard. That's right, with actual keys you can push.

I like that, a lot. I like my BlackBerry because it has a keyboard. The Pre keyboard is much smaller than on the Bold. The keys themselves are a bit squishy and sticky. Some described them to me as "plasticky," but the stickiness sort of guides your fingers home and makes texting or composing an email easier. I use two hands on the Pre keyboard, but I do on my BlackBerry as well, so that's a non-issue for me.

Design. As a piece of hardware the design of the Pre is good, but not drop-dead gorgeous. Think Lexus, not Ferarri --nice but you don't hurt your neck looking at it as it speeds by. In San Francisco I made a point of taking the Pre out and displaying it strategically at as many places as I could -- bars, lunch counters, my desktop. No-one batted an eye until I told them what it was. Maybe it is gadget-jaded Silicon Valley, but that was disappointing to me. You want the newest, shiniest gadget on the block to elicit at least an appreciative "Oooh," but I got nothing. Babe magnet, the Pre is not.

On our subway system here in San Francisco the other day, I settled myself and my bicycle in a crowded car and took the Pre out yet again. Finally, an iPhone user started eying it. I handed it over, proclaiming the gadget Palm's best hope for salvation. Mr. iPhone peeped at it a bit, slid the keyboard open, and then handed it back. He then asked me about my bicycle. I changed the subject back to the Pre. "Would you trade in your iPhone for it?" I asked. He looked at my bicycle, and responded. "I would trade my bike for yours, but I wouldn't trade my iPhone for your Pre." I am not sure what that means for Pre sales, but maybe Palm should consider the bike business.

So will I trade in my BlackBerry? Not yet. If I can get a Pre running on AT&T's (T, Fortune 500) network I would be much more tempted. As of now, Sprint (S, Fortune 500) is the only option, and given the poor experience I had with Sprint years ago, it's not much of an option for me. In six months, however, that could change as Sprint's exclusive rights to Pre expire. Does Palm have that much time? I would say yes. The Pre is good enough to attract enough buyers to give struggling Palm the breathing room it needs to last out the year. If you like a keyboard, or just want something different than an iPhone, you are part of the customer base that will keep Palm alive.

Is the Pre the second coming of the iPhone? I will let Mr. Fortt answer that.

Fortt: What the iPhone guy has to say

The Palm Pre is the second-best smartphone I've used. Its black plastic physical casing is attractive and feels well crafted. Its screen is bright and sharp. Its keyboard, though too cramped for comfortable one-handed typing, feels good and works well when attacked with two thumbs. And the software -- the true test of any modern phone -- is smooth and intuitive enough to challenge Apple's iPhone.

Before I share details of my take on the Palm Pre, a little context: I was an avid Palm Treo user (and Sprint customer) for four years. It was a tough decision to leave the Treo, because we'd become friends. I knew its keyboard and its quirks. But after months of frustration with Sprint's coverage and customer service, I got an iPhone three months ago.

After spending a few hours with the Pre, I wasn't tempted to give up my iPhone. While the Pre is a very good device that matches the iPhone in many ways and even surpasses it in a few, the iPhone is still a better handset in the ways that matter to me -- and in ways that I think will matter to a lot of potential buyers. Here's how the two phones stacked up against each other:

Design. iPhone has the advantage. When it's closed, the Pre looks like a smooth stone, fits easily into a pocket, and does so without extraneous buttons -- there's an on/off switch on top and a navigation button in front, and that's it. Open it and there's a small keyboard. Compared to the iPhone, the Pre feels lighter, more plastic and less luxurious. But it also feels durable enough that you might throw it into a pocket or purse without worrying about it getting scratched up. The Pre's camera is better than the iPhone's too, through many expect Apple to address that with new hardware and a software upgrade.

The Pre gets points for having a removable battery (which the iPhone lacks), and for its keyboard (a must for some heavy e-mailers). It falls short, though, in usability. The Pre is a little too slim and small to use comfortably with one hand, and the keyboard is so small and squat that one-handed typing is a painful affair. And the battery, while accessible, doesn't last long -- with WiFi on it seemed to drain more quickly than the iPhone.

Interface. It's a tie. Palm deserves huge credit for giving the iPhone a run for its money in the usability department. It's pretty easy to find what you're looking for on the Pre, whether it's e-mail, instant messaging, the web browser or the camera. The touch screen navigation is smooth, including a method of managing tasks that's like working through a deck of cards - flick to the side to show a new window, flick up to discard it.

There are a couple of areas where the Pre outshines the iPhone. Its ability to run multiple programs at once -- a talent the iPhone lacks -- is probably the most hyped, but there are others. The way the Pre's address book pulls down contacts from online sources like Google (GOOG, Fortune 500) and Facebook is nifty, though it can cause duplicate entries for the same person; it similarly pulls info from online calendars. And its universal search function is a nice one-stop way to find information both on the device and the web.

But there are other aspects of the Pre's interface that aren't so great. The screen is too small to easily navigate through calendar information. And the screen size also becomes a problem on the web, where text is often too small to read without first zooming in.

Applications. Here the iPhone has the advantage. Apple has a store with tens of thousands of applications that iPhone and iPod users can download. Palm doesn't. The availability of so many applications makes the iPhone a more useful tool. Whether you're looking for a game, a database, or a Twitter client, you'll have a better chance of getting a great one that works on the iPhone rather than the Pre.

It's a bit early to criticize Palm too much for this, since the Pre is brand new. But the disparity in applications isn't likely to even out anytime soon.

Why? Third-party software developers want to make back the money it costs to create their product, and to do that they need volume. When they're deciding whether to make an app for the Pre versus. the iPhone, the BlackBerry or Android, they'll want to see which is most likely to pay off. The iPhone and BlackBerry have sold millions of units already, so they're in the lead. Android, which is backed by Google, hasn't done nearly as well -- but word is that more than a dozen Android phones will be out by the end of the year, expanding the potential market.

One ambitious mobile developer I spoke with last week said that even if developing for the Pre is easy, he's focusing on the iPhone and Android for the foreseeable future -- the Pre just isn't worth it yet.

That means even if you're one of the folks who likes the Pre's features a bit better than the iPhone's, you might have to do without some of the cooler mobile apps for a while. If that's OK with you, the Pre is a very good choice.

[Originally posted at money.cnn.com]