First Palm Pre ad, plus exclusive details of ad campaign rollout

Palm’s been teasing it for a few days now, and they’ve finally posted their first ad for the Palm Pre, titled “Flow” and directed by feature film director Tarsem Singh (The Cell, The Fall).



The ad was put together by ad agency Modernista!, who has done work for Cadillac, BusinessWeek, Converse, Napster, and Product(RED) amongst others. Flow was shot in and around the Chinese cities of Beijing, Zhengzhou, Dengfeng, and Kunming. The guys in orange you see are over 1,000 martial arts dancers from the Shaolin Kung Fu School in Dengfeng. Used here to show how your life and the Palm Pre experience ‘flow’, these talented young dancers previously performed in the opening ceremony of the 2008 Summer Olympics in Beijing. The woman we see here - ‘Anima’ - will be a recurring character in Palm’s Pre ad campaign, which will focus on the phone’s ability to anticipate the user’s needs.

Check out Palm’s making-of video after the break, plus get the exclusive first details on Palm’s upcoming Pre ad campaign.




As you may recall, the ad campaign kicked into viral mode a week ago with Palm issuing an invitation via their Facebook and Twitter pages to watch the yesterday’s premiere of the ad, along with a series of behind-the-scenes and making-of videos about the ad. Flow will go live today on Palm.com, as well as on various social-networking and video-sharing websites.

Even though the Pre is going on sale on Saturday, June 6, Palm’s ad campaign won’t kick fully into gear for a full two weeks after that on June 21 with an expensive homepage take-overs of YouTube (the #3 website worldwide, serving up more than 100 million video views a day), AOL.com, and Wired.com. Palm will also produce exclusive content for YouTube and will advertise its content integration on websites like the New York Times and Pandora.

June 22nd will mark the Pre’s first foray into television advertisements, outside of the brief un-credited appearances in Sprint’s Now Network commercials. Palm will focus on “in-season” primetime broadcast and cable shows such as Southland on NBC, Numb3rs on CBS, USA Network’s Burn Notice, and Mad Men on AMC, among others. Palm is also planning on making extensive use of outdoor digital advertisements, including ad space in airports, coffee shops, and various high-traffic office buildings.

So there you have it, the Palm Pre ad campaign in a nutshell. Be sure to check back with PreCentral regularly for more on the Pre’s release, marketing, and other developments surrounding Palm.

[Originally Posted at precentral.net]

Palm Pre Users Already Viewing Ads—Even Before The Launch

Despite the fact that the Palm (NSDQ: PALM) Pre won’t go on sale until June 6, initial users running around in the wild have already started viewing ads on the phone, according to Millennial Media, which released its second-ever monthly mobile advertising report today. While Millennial’s report only represents a portion of the overall mobile ad traffic in the U.S., it’s worth looking at its results given that it is one of the largest mobile ad networks in the U.S. Release.

Besides, the Palm Pre, the company reported that the number of ads served to iPhone and iPod Touch jumped by 8 percent compared to the prior month, helping Apple (NSDQ: AAPL) edge out LG (SEO: 066570) as the No. 2 device manufacturer. At that level of ad impressions, Millennial said the iPhone/Touch set an all-time record for company when it comes to most ads served to a single device during a given month. For the second month in a row, Samsung’s plethora of devices continued to hold on to the No. 1 spot when it comes to the number of ads served to a given handset manufacturer.

Other findings:

—The BlackBerry Storm entered the company’s top 20 list at No. 15.
—Qwerty keyboards surpassed the traditional keypad as the top input method.
—The number of Millennial customers interested in targeting very specific audiences vs. certain demographics grew by four times. That means, rather than targeting users based on simple “meta data,” like gender, a very specific audience was crafted based on information collected on an opt-in basis (for instance, a person’s preferred movie genre).

[Originally posted at moconews.net]